Special RCL mailing List
RCL + Operation Bass signs Mercury
Marine as new Outboard Sponsor
RCL + Operation Bass signs Yamaha
Marine as new Outboard Sponsor
RCL + Operation Bass signs MinnKota
as new Sponsor
announce new tournament circuit 12/21/00
Glorvigen nails down Walleye fishing's Richest tournament
field cut to six Illinois's John Campbell leads the way
Fish Winners Pro side
Fish Winners Co-Angler side
What a show by Randy Tyler
Release June 20,2000
88 Moors road
Gilbertsville Kentucky 42044
Tournament director Sonny Reynolds
For additional information, please contact:
Brian G. Sayner, Vice President, Communications, (270) 362-5212
Dave Washburn, Communications Specialist, (270) 362-5213
FOR IMMEDIATE RELEASE
MARINE JOINS OPERATION BASS TEAM
GILBERTSVILLE, Ky. (Jan. 22, 2001) — Mercury Marine, the global leader
in fuel-efficient marine propulsion, has joined the nation’s foremost bass
tournament organization as one of the official marine engine sponsors replacing
Outboard Marine Corporation’s Evinrude and Johnson outboards.
“Mercury has supported catch-and-release fishing tournaments for more
than 30 years,” said John Hoagland, senior vice president of marketing
for Mercury Marine. “We are extremely pleased to join Operation Bass as
a sponsor of its high-profile tournament programs. There is no question
that Operation Bass has created one of the leading national circuits in
bass fishing competition with its popular television coverage and potential
angler purses of over $16 million.”
Terms of the sponsorship include rights to the $4.4 million Wal-Mart
FLW Tour, $2.5 million EverStart Series and $5.7 million Wal-Mart Bass
Fishing League. Mercury also becomes official marine engine co-sponsor
of the newly formed Wal-Mart Texas Tournament Trail presented by Pepsi
and Frito-Lay and the new Wal-Mart
Walleye Series. All told, Mercury will co-sponsor 149 bass and walleye
fishing tournaments across the United States.
“We are very excited about working with the world’s leader in marine
propulsion to further grow the sport of competitive bass fishing,” said
Irwin L. Jacobs, chairman of Operation Bass. “Mercury Marine is one of
the finest companies in the industry with its state-of-the-art products
and leading-edge technology.”
Mercury, a leader in the production of low-emission, high-performance
outboard engines, will promote its OptiMax and four-stroke engine models
at each tournament. Mercury engines will be on one-half of the official
boats used during televised events that are broadcast on ESPN, ESPN2 and
the Wal-Mart Television Network, which is featured in 2,400 stores nationwide.
Mercury will also receive key advertising placement within each broadcast
as well as signage at the events and ads in Bass Fishing magazine, the
official publication of Operation Bass.
Significant cross-promotional opportunities with other Operation Bass
sponsors including Wal-Mart, CITGO, Coleman, Kellogg’s and Ranger Boats
also exist for Mercury. On-site activities or interactive displays may
also be developed for use in the popular FLW Tour Family Fun Zone that
is set-up in the Wal-Mart parking lot at each tour stop. The Family Fun
Zone is a festival that allows sponsors to promote their products to thousands
of consumers in an unconventional, entertaining way.
“We anticipate that the Family Fun Zone will allow us to create lasting
positive impressions with potential customers,” Hoagland said.
Bass fishing is the most popular type of fishing among the nation’s
55 million anglers. According to the U.S. Fish and Wildlife Service, the
number of days annually spent fishing for bass among millions of anglers
16 and older has increased to 196 million, up 21 percent since 1991.
Research also shows that bass anglers are, on average, wealthier and
more educated than the U.S. population as a whole, making the group a prime
consumer base for Mercury and other manufacturers of premium products.
Anglers, in general, spend nearly $40 billion annually in pursuit of
their sport. This number represents a 37 percent increase since 1991 and
signals an impressive opportunity for traditional industry sponsors and
non-endemic sponsors alike. Further research shows additional good news
for Mercury in that purchases of special equipment such as boats and engines
have increased 123 percent since 1991.
“Anglers are passionate about their sport and extremely loyal to the
companies and brands that support it,” Jacobs said. “Sponsoring events
such as ours should have a tremendously positive influence on consumer
purchases of specific brands.”
To date, Operation Bass has assembled what arguably is the strongest
lineup of sponsors in professional fishing thanks to exclusive deals with
leading consumer goods companies. Sponsors of the company’s flagship Wal-Mart
FLW Tour series are ALPO Pet Foods, BFGoodrich Tires, Black & Decker,
Chevrolet, CITGO, Coleman, Energizer, EverStart Batteries, Frito-Lay, Fujifilm,
Kellogg’s, Land O’Lakes, Lowrance, Mercury Marine, Minn Kota, Pepsi, Plano
Tackle Systems, Poulan, Ranger Boats, Shop-Vac, Snickers Cruncher Bar,
Timex, US Bank, Visa, Wal-Mart, Weed Eater, Wrangler and Yamaha Outboards.
ACT II microwave popcorn is an associate sponsor.
For more information on Operation Bass, visit www.operationbass.com
or call 270-362-4880. For more information on Mercury Marine, visit www.mercurymarine.com.
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Tyler Fishing the In-Fisherman Professional Walleye Circuit, Masters
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Please visit these site sponsors
R-A.M Mounting Systems,
Mercury Marine, Bedford
Sales , Hamby's Beaching Bumpers,
Marine products, Panther
Marine Products, Webfoots body
sock, Bait Rigs Tackle