Special RCL mailing List
RCL + Operation Bass signs Mercury Marine as new Outboard Sponsor
RCL + Operation Bass signs Yamaha Marine as new Outboard Sponsor
RCL + Operation Bass signs MinnKota as new Sponsor
RCL announce new tournament circuit 12/21/00
Scott Glorvigen nails down Walleye fishing's Richest tournament
Championship field cut to six Illinois's John Campbell leads the way
Top 30 Pro-Anglers
Top 30 Co-Anglers
Big Fish Winners Pro side
Big Fish Winners Co-Angler side
The RCL What a show by Randy Tyler
Press Release June 20,2000
Special mailing List This list has been formed to share information on ridesharing, lodging info and press releases for the RCL tournaments
For additional information, please contact:
Brian G. Sayner, Vice President, Communications, (270) 362-5212
Dave Washburn, Communications Specialist, (270) 362-5213
For Yamaha, Mike Walker (800) 248-9687
The sponsorship, Yamaha’s largest bass tournament commitment to date, encompasses the prestigious Wal-Mart FLW Tour – the world’s most lucrative professional fishing series – plus the EverStart Series, Wal-Mart Bass Fishing League, and the newly formed Texas Tournament Trail and Wal-Mart (Ranger, Crestliner, Lund) Walleye Series. In total, the agreement covers 149 events spread throughout the United States.
Under the agreement, Yamaha will be the official outboard on one-half of the specially designed Ranger boats used during televised rounds of competition. Mercury Outboards is co-sponsor with Yamaha.
“We are very pleased that Yamaha has joined our family of sponsors,” said Irwin L. Jacobs, chairman of Operation Bass. “Yamaha is a worldwide leader in the outboard power market. The company’s unparalleled technological advancements and overall commitment to competitive fishing, and its participants, will greatly enhance the sport and Yamaha’s position within it. We are excited that Yamaha is increasing its significant position within the sport of competitive bass fishing through our high profile tournaments.”
In addition, Yamaha will receive nationwide exposure during satellite broadcasts of the final weigh-in round at each FLW Tour competition. Each broadcast is sent to national network affiliates and aired in 2,400 Wal-Mart stores via the Wal-Mart Television Network.
Yamaha will receive further exposure through on-site signage, advertising spots during FLW Tour telecasts on ESPN and ESPN2, advertising in Operation Bass’ nationally-distributed Bass Fishing magazine, inclusion in the company’s promotional and public relations materials, and prominence on Operation Bass Web sites.
Additionally, Yamaha will join other Operation Bass sponsors as an exhibitor in the Family Fun Zone, a festival of interactive fishing-related displays and games designed to promote fishing as an experience for the entire family. The Fun Zone features a line-up of sponsor exhibits and fishing seminars by the sport’s top professionals plus children’s activities and opportunities to sample sponsor products. The Fun Zone gives sponsors a unique forum to create brand imagery and awareness through personal consumer interaction.
By joining Wal-Mart and other Fortune 500 companies that sponsor Operation Bass tournaments, Yamaha gains additional access to a rapidly expanding market of over 55 million people who fish in the United States – a number that eclipses the total number of participants in golf and tennis combined. An estimated 40 percent of anglers fall between the ages of 16-34, an especially attractive group for marketers. Together, anglers spend $40 billion annually on activities and equipment having an estimated $108 billion impact on the nation’s economy.
“There is no other sport where participants are as passionate about their involvement as fishing,” Jacobs said, “and few sports whose participants are as brand loyal to those companies involved as sponsors. Many of our sponsors are adding ‘Wal-Mart FLW Tour Proud Sponsor’ labeling to their packaging to tie into this unique product loyalty.”
Brand loyalty is a big part of the equation for many of the top marketing companies jumping on the fishing bandwagon. Lisa Ukman, editor of the IEG Sponsorship Report puts fishing in the same league as NASCAR with respect to fan loyalty.
“We are very pleased to be associated with Operation Bass because it provides us with a prime venue in which to showcase our industry-leading products,” said Phil Dyskow, president of Yamaha Marine Group. “This sponsorship will enable us to effectively reach out to our core consumer and tangibly demonstrate our strong commitment to their favorite pastime. Where else can you find a circuit with such an elite group of corporate sponsors? We are excited about the opportunity to align Yamaha with so many of America’s top companies to develop cross-marketing strategies that bring our customers added value.”
One of the world’s premier outboard manufacturers for over 40 years, Yamaha is the leading outboard motor brand in more than 180 countries and regarded as the best-selling saltwater outboard in the world. Yamaha’s world-renowned technology has led the outboard maker to the development of state-of-the-art features such as OX66ä Advanced Fuel Injection and High Pressure Direct Injection (HPDIä), which in 2000 won the Motor Boating and Sailing Innovation Award, plus the coveted IMTEC Innovation Award and the Popular Mechanics Design and Engineering Award. Its four-stroke technology also garnered the first Boating Week Innovation Award presented by Boating Writers International this season.
Other technological innovations from Yamaha range from high-thrust four strokes to the unique VMAX 150 TRP outboard, which features twin rotating propellers to reduce chine walk and steering torque, and improve acceleration out of the hole. Yamaha joins other top companies sponsoring Operation Bass events for 2001. These companies include: ALPO Pet Foods, BFGoodrich Tires, Black & Decker, Chevrolet, CITGO, Coleman, Energizer, EverStart batteries, Frito-Lay, Fujifilm, Kellogg’s, Land O’Lakes, Lowrance, Mercury Marine, Pepsi, Plano Tackle Systems, Poulan, Ranger Boats, Shop-Vac, Snickers Cruncher Bar, Timex, US Bank, Visa, Wal-Mart, Weed Eater and Wrangler. ACT II microwave popcorn is an associate sponsor.
Operation Bass is the leading fishing tournament organization in the world. With 149 events held during 2001, the Wal-Mart FLW Tour, EverStart Series, Wal-Mart Bass Fishing League, Wal-Mart RCL Walleye Series and Texas Tournament Trail could award more than $16 million to participating anglers, more than all other national tournament organizations combined.
For more information on Operation Bass, visit www.operationbass.com or call 270-362-4880. For more information on Yamaha Motors, visit (click on image).
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