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RCL Championship the biggest Walleye purse in history

FLW Outdoors announces 2003 Entry Dates
Hank Parker, Larry Nixon Join ‘FLW Outdoors’ TV Series
Banana Boat on  FLW Outdoors Sponsorship Horizon
Dean Foods joins FLW Outdoors sponsorship team
FLW signs Maxwell House coffee as new sponsor
RCL Saginaw Bay press release June 18,2002
Special RCL Championship the biggest Walleye purse in history mailing List
Click here for RCL Information Board General Discussion
Recent Press releases and updates
Click here for RCL Ride available or rides wanted board
Anyone wanting to share a ride with a pro or co-angler
Click here  for RCL lodging available board
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RCL 2002 On-Line Entry Form
RCL 2002 Schedule with lodging, dining, camping, bait shop launch and more information
RCL 2002 tournament Rules 
RCL 2002 tournament Yamaha Cash bonus information
RCL 2002 tournament Crestliner Cash bonus information
RCL 2002 tournament Ranger Cash bonus information
RCL 2002 tournament Lund Cash bonus information
RCL 2002 tournament Evinrude Cash bonus information
Priority registration for Operation Walleye events to commence January 14,2002
General RCL registration begins January 16,2002
RCL 2002 Championship Schedule lodging, dining, camping, bait shop launch and more information
Special License information for Detroit river tournament
RCL Pro angler 2002 entry fee and purse
RCL Co-angler 2002 entry fee and purse
Contact Information
Title Sponsors  Associate Sponsors
2002 Wal-Mart RCL Walleye Circuit Championship format
Download  2002 Wal-Mart RCL Walleye Circuit brochure in Adobe Acrobat (special note AOL Users e-mail here to have a Adobe Acrobat copy e-mailed to you)
Maps of tournament sites go to Your one stop resource for quality fishing maps

Contact Information
  • FLW Outdoors
  • 88 Moors road
  • Gilbertsville Kentucky 42044
  • Phone 270-36205225
  • Fax 270-362-9856
  • website  www.operationwalleye.com
  • Tournament director Sonny Reynolds
  • E-mail Sonny Reynolds

  • For additional information, please contact:

    Dave Washburn, Communications Director, (270) 527-4125

    For Immediate Release

    Maxwell House® signs FLW Outdoors sponsorship

    MINNEAPOLIS (June 19, 2002) — FLW Outdoors announced Friday that Kraft Foods
    ’ Maxwell House® Coffee is the latest top-shelf brand to join its premier
    sponsor team — the team responsible for jump-starting the sports marketing
    industry through a broad lineup of high profile Wal-Mart fishing

    Since the introduction of the high-stakes Wal-Mart FLW Tour in 1996, fishing
    has become a big business for corporations looking to reach an estimated
    audience of 55 million anglers nationwide. Through this sponsorship, which
    includes support of the Wal-Mart FLW Tour, the EverStart Series and the
    Wal-Mart Bass Fishing League, Maxwell House is helping to energize the
    nation’s passion and participation in fishing. The circuits will award up to
    $22 million in 170 tournaments that meet every skill level from weekend
    warriors to world-class contenders.

    Maxwell House will become the official coffee of FLW Outdoors’
    industry-leading bass fishing tournaments. “We see this new sponsorship as a
    great opportunity to build brand loyalty within a large customer base,” said
    Thano Chaltas, senior category business director, Kraft Foods’ Coffee

    Charlie Hoover, president of FLW Outdoors, said: “ Coffee and early morning
    fishing trips go hand in hand. I don’t think there is a morning when the
    anglers don’t have a cup of coffee in their hands whether they are fishing
    or at home.”

    Maxwell House will be featured along with other FLW Outdoors sponsors on the
    “FLW Outdoors” television program broadcast on the Outdoor Life Network
    (OLN), which reaches 43 million subscribers through cable television,
    DIRECTV and The Dish Network. Each new episode is first aired Saturdays at 8
    p.m. EST and rebroadcast on OLN six times during the following week.
    Additionally, the Maxwell House sponsorship includes signage at tournaments,
    creation of a Maxwell House angler awards program, advertisements in FLW
    Outdoors magazine, inclusion in tour promotional and public relations
    materials, and prominence on tour Web sites.

    Maxwell House will also showcase its products in the Family Fun Zone set up
    at each Wal-Mart FLW Tour event. Each Fun Zone features interactive games
    and product displays that help sponsors build brand awareness and loyalty
    with Wal-Mart customers. In addition to its flagship brand, Maxwell House
    Coffee, additional brands that will be profiled in the sponsorship are
    Maxwell House Master Blend, Maxwell House Rich French Roast and Maxwell
    House Lite.

    “Fishing is more popular than golf and tennis combined, and fishing is the
    nation’s largest participatory sport. It’s a family — oriented activity that
    people from all walks of life can enjoy,” said Irwin L. Jacobs, chairman of
    FLW Outdoors. “More than any other sport, fishing is the nation’s true
    national pastime. We are very proud to have Maxwell House associated with
    our properties.”

    Celebrating its 110th birthday in 2002, Maxwell House was started in
    Nashville, Tenn., with the brewing of a special blend that was offered to
    patrons of Nashville’s exclusive Maxwell House Hotel. It became so popular
    that the hotel owner ordered no other coffee be served to his guests. A few
    years later, the brand’s trademark slogan was developed when the same blend
    was served to President Theodore Roosevelt. According to company legend,
    when the president was asked if he would like another cup of the Maxwell
    House blend, he replied: “I’d be delighted. It’s good to the last drop™!”
    Today, Maxwell House is part of Kraft Foods, the largest branded food and
    beverage company headquartered in the United States and second largest in
    the world.

    Sponsors of the five FLW Outdoors tournament programs in 2002 are below

    Title Sponsors
    Evinrude Outboard motors and Trolling motors
    Lund Walleye boats
    Ranger Building one boat at a time
    Wal Mart Always low prices
    Minn Kota trolling motors
    Everstart batteries
    Kelloggs Cereal
    Crestliner Walleye fishing boats
    Yamaha Outboard Motors
    Conseco Financial Services
    Garmin Electronics
    Poulan weedeaters
    Faded Glory Jeans
    Castrol Lubricants
    Snickers Candy Bars
    Stanley Tools
    Energizer Batteries
    Associate Sponsors
    Abu-Garcia Fishing Equipment for Life
    Berkley # 1 in fishing tackle Catch More Fish
    Plano Tackle Systems
    Solar Bat sunglasses
    Eagle Claw tackle company

    To register for competition or for more information about the Wal-Mart RCL
    Walleye Circuit, visit www.operationwalleye.com or call 270-362-5259. Entry
    fees for the championship are $1,500 for pros and $750 for co-anglers.

    Join Special RCL Championship the biggest Walleye purse in history mailing List This list has been formed to share information on ridesharing, lodging , dining  and special Walleyes Inc. Promotional Team discounts along with  press releases for the RCL tournaments

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    Walleyes Inc. website is maintained by Randy Tyler Fishing the In-Fisherman Professional Walleye Circuit, Masters Walleye Circuit and the Team Walleye Circuit. All rights reserved.Copyright 1999/2002
    Please visit these site sponsors
    Daiichi/Tru-Turn Hooks, Lindy Little Joe, R-A.M Mounting Systems, Ranger boats, Mercury Outboards, Bedford  Sales , Church Tackle, Panther Marine Products,
    Webfoots body sock, Bait Rigs Tackle ,Dual Pro Charging Systems
    Daiwa Rods and Reels, Driftcontrol Wind socks, Trojan Batteries