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NPAA Announces New Member: Anglers Insight Marketing™

The National Professional Anglers Association is pleased to announce the membership of Anglers Insight Marketing™ (AIM). AIM™ is a new company, formed in January of 2008. But AIM™ brings the cumulative experience of HUNDREDS of years, multiple “Anglers of the Year”, series Championships, and scores of tournament victories!

AIM™ was formed by stockholders who (for the first time) are also walleye tournament anglers. The purpose of this new company is simple – the promotion of the fishing industry. AIM™ fishing tournaments will provide a three-fold vehicle:

To further the growth of professional walleye angling while at the same time promoting the fishing industry as a whole.
To provide innovative and more effective marketing avenues for sponsor companies (both inside and outside the fishing industry) AND our fishing Pros.
To highlight the tournament locations as desirable fishing destinations, and increase the awareness of tourism opportunities.

AIM™ will conduct four “Pro-Am” tournaments in 2009: the “AIM Pro Walleye Series”. (Watch for upcoming announcements of locations and dates) The “Pro-Am” format of the “AIM Pro Walleye Series” tournaments will expose over 400 co-anglers each year to the world of competitive angling.

Anglers Insight Marketing™ is comprised of the “All Stars” of professional tournament angling. These Pros are now the driving force behind AIM™ – names like Skarlis, Gofron, Parsons, Kavajecz, Neu, Brumbaugh, Kjelden, Martin, Prezkurat, Johnson, Fairbairn and many more comprise the ownership of AIM™. Never before has a tournament organization been focused solely on the needs of the three customer bases: the tournament locations, the sponsors, and the participating anglers.

AIM™ will incorporate many innovations in the tournament structure. AIM™ is also committed to breaking new ground on its developing website (www.aimfishing.com) and through its video and TV coverage – all designed to provide unequalled exposure for sponsors and participating anglers.

* * *

For more information, please contact:

Scott Matheson, President

Anglers Insight Marketing™

PO Box 110

Plymouth, WI 53073

920-526-3399 (Office)



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