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AIM™ Announces 2010 Bay Mills Invitational Tournament
Artificial Lures Only and High Payback Part of this Historic Event

Plymouth, WI – June 12, 2009- Anglers Insight Marketing LLC™ (AIM™) and Bay Mills Resort & Casino announced today the dates for the 2010 Bay Mills Invitational Walleye Tournament - a special event in addition to the 2010 AIM Pro Walleye Series™ schedule.

AIM™ has teamed up with Bay Mills Resort & Casino, who has pledged an incremental $50,000 to the event purse. This special invitational event will be held in early June of 2010 at the Resort, located on the prime fishery near Brimley, Michigan.

Bay Mills Resort & Casino has chosen to partner with AIM to showcase the entire Brimley area, and their outstanding walleye fishery in particular. The 2010 Bay Mills Invitational Walleye Tournament will feature the fishing industry’s newest products by virtue of the “artificial only” designation and the exclusive AIM Catch-Record-Release™ format – with every large walleye being digitally recorded – and then immediately released to fight again!

Rod Jones, General Manager of Bay Mills Resort & Casinos said, “Since we are located right on the shores of Lake Superior here in Brimley, Michigan, where anglers from all over the US and Canada fish, hosting the Bay Mills Invitational Walleye Tournament is a natural fit for our resort. It will showcase the Eastern Upper Peninsula of Michigan as a premier walleye fishing destination. I especially like AIM’s Catch-Record-Release? format, therefore, Bay Mills Resort & Casinos has committed $50,000 to the tournament purse to make this a premier event in the walleye fishing industry.”

Scott Matheson, President and CEO of AIM stated, “We are pleased to bring the AIM tournament format to the Brimley area. This added event to the 2010 schedule will be another example of AIM fishing the best areas at the peak of the bite. This special event will showcase the newest products of AIM’s fishing and marine Marketing Partners. The normal 100% Pro Angler payback in the AIM Pro Walleye Series™ events will be increased by $50,000. Thanks to Rod Jones and Bay Mills Resort & Casino, we are proud to offer this high-payback invitational as a reward for participation in the inaugural year of the AIM Pro Walleye Series™. We invite competitors, our Marketing Partners and our fans to make plans now to attend!”

The 2010 Bay Mills Invitational Walleye Tournament will feature several unique characteristics. First, the tournament will feature the top walleye Pro Anglers focusing on the newest 2010 product innovations from the fishing industry. Second, the tournament will be limited to artificial baits only, and third the field will be limited to only 50 boats. The Pros will qualify for entry based on their participation in the 2009 AIM Pro Walleye Series™:

• The 2009 AIM Angler of the Year will receive a PAID entry.
• The 2009 AIM International Walleye Championship™ winner will receive a PAID entry.
• The highest placing Canadian “Sanctioned Team” in the 2009 AIM International Walleye Championship will receive the third invitation.
• The highest placing U.S. “Sanctioned Team” in the 2009 AIM International Walleye Championship will receive the fourth invitation.
• The remaining 46 invitations will be allocated, in order (by registration date), to the following qualifiers:
1. Anglers that have fished ALL four AIM 2009 tournaments.
2. AIM Owners/Lifetime Members that have fished three of the AIM 2009 tournaments.
3. Slots remaining, Anglers that have fished three of the AIM 2009 tournaments.

Bay Mills Resort & Casino will serve as the tournament headquarters, launch site, and the site of the daily weigh-in stage show (which will also be featured LIVE on

“The Soo” is located on the St. Mary’s River, connecting the east end of Lake Superior to northern Lake Huron. The area forms an ideal walleye fishery, with a huge variety of structure from shallow structure and weeds, rocky points, reefs, islands, and river channels. The river and the expansive lake areas offer countless presentation options. Shallow and deep jigging and shallow and deep trolling are all proven techniques. Walleyes can be found throughout hundreds of square miles of the waterway!

Bay Mills Resort & Casinos located on the shores of Lake Superior in the Eastern Upper Peninsula of Michigan has 2 casinos, 1,000 slots, 10 tables, a poker room, 142 lake-view hotel rooms, an RV park, 5 restaurants and bars, plus a championship golf course. It is owned by the Bay Mills Indian Community and is located at 11386 West Lakeshore Dr., Brimley, Michigan 49715. (906) 248-3715,

Further information about AIM as well as up-to-the-minute updates about tournaments can be found at the AIM web site:

Anglers Insight Marketing, LLC™ (AIM) is a unique tournament organization which is owned by stockholders, the majority of which are Professional walleye anglers. AIM Professionals are among the “All Stars” of professional fishing, with cumulative HUNDREDS of years of tournament experience, including countless tournament victories, series championships, and Angler of the Year titles. This insight and knowledge is now being employed to provide the finest tournament experience for the participants, and the maximum exposure for the host tournament sites and corporate partners.

Anglers Insight Marketing, LLC
PO Box 110
Plymouth, WI 53073
Office: 920-526-3399 501-984-0953 cell
Scott Matheson, President and CEO e-mail

Randy Reek, Operations Director


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