AIM™ Responds to Media PWT Inquiries
Plymouth, Wisconsin - Aug 12th, 2008 - Anglers Insight Marketing™
(AIM™) comments on industry’s loss of the PWT while
developing opportunities for industry manufacturers and anglers
in 2009.
While both the PWT and AIM™ are in the business of competitive
angling, they are on the opposite ends of their businesses life
cycles, PWT closing its doors and AIM™ opening theirs. The
recent announcement that the PWT will be closing its door at the
end of this season was indeed a sad moment for our industry.
AIM™ reminds us to think about the positive contributions
the PWT has made since that first day on Mille Lacs back in
1989. Literally thousands of lives have been impacted for the
better, from the aspiring anglers who became inspired pros,
to lure manufacturers and marine companies who were able to
showcase new products. It’s up to all of us in this market
to continue to strive forward with the passion and resolution
this industry is known for.
“We have been asked if the change announced by the PWT
will have an effect on AIM’s strategies,” said Matheson,
AIM’s President and CEO. “To that, anytime the landscape
changes within your industry it’s only prudent for any
organization to evaluate potential impacts. That having been
said, we at AIM™ continue to be fully engaged, hitting
our internal timelines in order to provide fresh opportunities
for both anglers and manufactures in 2009. We are focused on
our objectives and this change will not deter AIM’s overall
goals. Now, for all the individuals who have been part of the
PWT, each of you has made a difference in this fishing industry
and for that we are all forever grateful.”
Anglers Insight Marketing, LLC (AIM™) is an angler owned
organization dedicated to lead the fishing industry in competitive
angling through the insight and knowledge of its owners who
are predominantly participants in the sport.
For additional information on AIM™ Responds to Media
PWT Inquiries, contact:
Scott Matheson
President and CEO
Anglers Insight Marketing, LLC
(920)526-3399
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