|SPONSOR GROWTH CONTINUES AS FLW OUTDOORS, CONAGRA
FOODS AGREE TO MAJOR EXTENSION
Slim Jim to become official meat-snack of leading tournament-fishing
MINNEAPOLIS (Sept. 5, 2006) - FLW Outdoors and ConAgra Foods,
Inc., announced today that four highly respected consumer brands
have joined the extensive family of FLW Outdoors sponsors. Leading
the way is Slim Jim, the No. 1 brand of meat sticks in the United
States. In 2007, Slim Jim will participate on a premier level
while ACT II, Pemmican, DAVID Seeds and Crunch'n Munch will
be associate sponsors.
Slim Jim's sponsorship will begin in 2007 and will include participation
throughout all of the freshwater FLW Outdoors tournament trails:
Wal-Mart FLW Tour, Wal-Mart FLW Series, Stren Series, Wal-Mart
Bass Fishing League, Wal-Mart Texas Tournament Trail presented
by Abu Garcia, Wal-Mart FLW Walleye Tour and Wal-Mart FLW Walleye
As a premier sponsor, Slim Jim will be featured in a variety
of media formats, including the Emmy-nominated "FLW Outdoors"
television program on FSN, which reaches approximately 81 million
households in the United States plus an additional 350 million
households internationally. Slim Jim will also be participating
with prominent advertisements in FLW Outdoors Magazine and on
FLWOutdoors.com as well as signage at tournaments and a booth
in the Family Fun Zone. In addition, Slim Jim will field a professional
angling team that will compete on the FLW Tour in a Slim Jim-wrapped
Ranger Z-Comanche boat. Slim Jim meat snacks feature meat sticks
in seven flavors, including Original, Mild and Tabasco(r); new
Beef Jerky in Original, Jalapeno, BBQ and Teriyaki; Beef &
Cheese and Deli-Style products.
ACT II has served as the official popcorn of FLW Outdoors since
2001 and will continue to do so through the 2007 tournament
season. Pemmican, DAVID Seeds and Crunch'n Munch will also become
valuable assets to the FLW Outdoors sponsor family. Pemmican
will offer anglers a top-quality beef jerky that is low in fat
and high in protein. DAVID Seeds meet anglers' needs for taste,
convenience, portability and nutrition while on the water. For
the past four decades, Crunch'n Munch has been the perfect cure
for a sweet tooth.
Irwin L. Jacobs, chairman of FLW Outdoors, said: "ConAgra
Foods, and their ACT II brand in particular, has been a faithful
sponsor of FLW Outdoors since 2001. Clearly, with the addition
of four category-leading brands, ConAgra Foods has recognized
the buying power of these loyal outdoor enthusiasts. We're thrilled
to welcome another esteemed company to our family of sponsors."
Paul Lapadat, President of Snack Foods said: "We're pleased
to step up our level of participation with FLW Outdoors. Our
involvement with the ACT II brand has shown that FLW is a great
platform for ConAgra Foods to promote our Snack Foods in particular
- we know that FLW enthusiasts are Slim Jim enthusiasts, and
look forward to expanding our relationship this year."
ConAgra Foods, Inc. (NYSE: CAG), based in Omaha, Neb., is one
of North America's largest packaged-food companies, serving
consumer grocery retailers, as well as restaurants and other
foodservice establishments. Popular ConAgra Foods consumer brands
include: ACT II, Banquet, Blue Bonnet, Chef Boyardee, Gulden's,
Healthy Choice, Hebrew National, Hunt's, Kid Cuisine, Knott's
Berry Farm, La Choy, Marie Callender's, Parkay, Reddi-wip, Slim
Jim, PAM, Pemmican, Peter Pan, Snack Pack, Swiss Miss, Van Camp's,
Wesson, and many others. For more information, please visit
us at www.conagrafoods.com.
Wal-Mart and many of America's most respected companies support
FLW Outdoors and its tournament trails. For a complete list
of FLW Outdoors sponsors and for more information about the
premier products and services they offer, please visit FLWOutdoors.com's
For more information about FLW Outdoors tournaments, visit FLWOutdoors.com
or call (270) 252-1000.