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Updated: 11/15/04
YO-ZURI FISHING LINE TO SPONSOR NEW WAL-MART FLW KINGFISH TOUR
MINNEAPOLIS (November 29, 2004) — FLW Outdoors announced Monday the
addition of Yo-Zuri America Inc. to its broad network of sponsors. Yo-Zuri
joins a growing list of more than 40 name brands that have contributed
to making FLW Outdoors the word’s leader in competitive fishing.
As a core sponsor, Yo-Zuri’s Hybrid brand fishing
line will be visible on the new Wal-Mart FLW Kingfish Tour.
“Our sponsorship of the Wal-Mart FLW Kingfish Tour
allows us to communicate to a very specific segment of the outdoor audience,”
said Paul Michele, national sales and marketing manager for Yo-Zuri America
Inc. “We’re excited to further grow our market share and get our high-quality
fishing line into the hands of serious saltwater anglers.”
In August, FLW Outdoors announced it would enter
into the world of saltwater angling with the additions of the Wal-Mart
FLW Kingfish Tour and the Wal-Mart FLW Redfish Series to its list of competitive
fishing circuits. The FLW Kingfish Tour, set to kick off in April 2005,
will be the most lucrative kingfish tour in the world.
In its inaugural season, the FLW Kingfish Tour will
offer an unprecedented $1.7 million cash payout for five tournaments –
four qualifying events plus a no-entry-fee championship. The tour’s four
qualifying events will award a total of $1.2 million in cash, and the season
will culminate in the no-entry-fee $500,000 Wal-Mart FLW Kingfish Tour
Championship.
As more than 52 million Americans spend time on
the water every year, businesses are seizing an opportunity to reach a
segment of consumers known for their loyalty to sponsor products.
As a sponsor, Yo-Zuri’s Hybrid brand fishing line
will be featured in a variety of media formats maintained by FLW Outdoors.
Yo-Zuri fishing line will appear on “FLW Outdoors” television that is broadcast
on Fox Sports Net. Yo-Zuri products will also be publicized through FLW
Outdoors Magazine advertisements, FLW Radio, FLWOutdoors.com, participation
in the Family Fun Zone, signage at tournaments, angler-award programs,
and inclusion in promotional and public relations materials. Yo-Zuri will
also have the opportunity to use the “Proud Sponsor of FLW Outdoors” logo
on its products.
“We are thankful to Yo-Zuri for their participation
in our sponsorship program as we look forward to beginning the inaugural
Wal-Mart FLW Kingfish season,” said Irwin L. Jacobs, chairman of FLW Outdoors.
“Yo-Zuri’s sponsorship of the Wal-Mart FLW Kingfish Tour will allow them
to market their innovative fishing line to the top kingfish anglers in
the world.”
Yo-Zuri’s Hybrid fishing line is the first and only
fishing line that molecularly bonds nylon and fluorocarbon during a patented
extrusion process. Hybrid takes advantage of the abrasion resistance, strength,
and sensitivity of fluorocarbon, while utilizing the flexibility and softness
of nylon.
Yo-Zuri America Inc. is a wholly owned subsidiary
of Duel Co. Inc. of Japan – the leading global manufacturer and distributor
of fishing lures and lines. Yo-Zuri produces and sells top-quality freshwater
and saltwater lures, “Hybrid” fluorocarbon/nylon blended fishing lines
as well as 100 percent fluorocarbon leader in clear and new disappearing
pink colors. Yo-Zuri products are available through major fishing tackle
shops and other sporting-goods retailers.
FLW Outdoors is the world’s leading marketer of
competitive fishing. Wal-Mart has served as the title sponsor of FLW Outdoors
since 1997. For a complete list of FLW Outdoors sponsors and more information
about them, please visit FLWOutdoors.com’s sponsor page.
For more information about Yo-Zuri, visit ww.yo-zuri.com.
For more information about FLW Outdoors, visit FLWOutdoors.com or call
(270) 252-1000.
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