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Updated: 11/09/04
FLW OUTDOORS ADDS NEW FLAVOR TO SPONSORSHIP TEAM WITH ADDITION OF HAWAIIAN
PUNCH
MINNEAPOLIS (Nov. 9, 2004) — FLW Outdoors announced Tuesday that Hawaiian
Punch is set to become the “official shelf-stable juice of FLW Outdoors”
in 2005. Hawaiian Punch joins a growing list of quality sponsors and will
be visible on FLW Outdoors’ six premier freshwater tournament trails.
Through its sponsorship of FLW Outdoors’ bass and
walleye tournament trails, Hawaiian Punch will have an opportunity to have
a direct connection to more than 52 million people who go fishing each
year. Anglers comprise a broad consumer base, creating a key element for
sponsors to pair with the most lucrative competitive-fishing organization
in the world.
“Professional fishing has such a broad base
of appeal that it makes sense for us to partner with FLW Outdoors,” said
Derek Dodge, vice president of sales for national accounts. “We are really
excited to become a part of the team and look forward to working with FLW
Outdoors to market the Hawaiian Punch brand.”
The brand will be visible on the Wal-Mart FLW Tour,
EverStart Series, Wal-Mart Bass Fishing League, Wal-Mart Texas Tournament
Trail, Wal-Mart RCL Walleye Tour and Wal-Mart RCL Walleye League.
As an FLW Outdoors sponsor, Hawaiian Punch will
be featured in a variety of media formats, most notably the “FLW Outdoors”
television program on Fox Sports Net, which is available in 82 million
homes through its network of 20 regional sports channels. Sponsors also
benefit from prominent advertisements and news features in FLW Outdoors
Magazine and at FLWOutdoors.com. Further publicity opportunities at FLW
Outdoors include sponsor-specific product displays in the Family Fun Zone,
signage at tournaments, angler-award programs, and other promotional and
public-relations materials.
Irwin L. Jacobs, chairman of FLW Outdoors, said
the Hawaiian Punch sponsorship is another great example of the ever-increasing
popularity of the sport and the recognition by corporate America of the
value that an FLW Outdoors sponsorship adds to marketing strategies.
“The brands that are seen on the FLW Tour
are across the board with a very wide appeal, and corporate America is
taking notice of the value of sponsoring FLW Outdoors,” Jacobs said. “We
are honored that reputable brands such as Hawaiian Punch opt to partner
with FLW Outdoors, and we look forward to helping them achieve marketing
success in the professional fishing arena.”
FLW Outdoors is the industry’s premier provider
of sport-fishing tournaments, including the Wal-Mart FLW Tour, the world’s
most lucrative bass-fishing circuit; the EverStart Series, known as the
gateway to the FLW Tour; the Wal-Mart Bass Fishing League for weekend anglers;
the Wal-Mart Texas Tournament Trail; the Wal-Mart RCL Walleye Tour, the
world’s most lucrative walleye-fishing circuit; the Wal-Mart RCL Walleye
League for weekend anglers; the Wal-Mart FLW Kingfish Tour, the world’s
most lucrative kingfish series; and the Wal-Mart FLW Redfish Series.
Hawaiian Punch (www.hawaiianpunch.com) is a leading
brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes
Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc
(NYSE: CSG). CSAB is one of the largest producers of soft drinks and premium
beverages in the Americas. In addition to Hawaiian Punch, CSAB’s brand
portfolio includes Dr Pepper, 7 UP, Snapple, Mott’s Apple Juice, RC Cola,
A&W Root Beer, Sunkist Soda, Canada Dry, Schweppes, Diet Rite, Slush
Puppie frozen drinks, Clamato, Mr & Mrs Ts Mixers, Holland House Mixers,
Rose’s, Mistic, Yoo-hoo, Orangina, Stewart’s, Nantucket Nectars and other
well-known consumer brands.
Wal-Mart and many of America’s most respected companies
support FLW Outdoors and its tournament trails. Wal-Mart has been the title
sponsor of FLW Outdoors since 1997. For a complete list of FLW Outdoors
sponsors and for more information about the premier products and services
they offer, please visit FLWOutdoors.com’s sponsor page.
For additional information on Cadbury Schweppes
and its products, visit www.cadburyschweppes.com. For more information
about FLW Outdoors, browse the organization’s Web site or call (270) 252-1000.
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