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Updated: 09/07/04
SOLAR BAT ANNOUNCES LONG-TERM RENEWAL OF FLW OUTDOORS SPONSORSHIP
MINNEAPOLIS (Sept. 2, 2004) — FLW Outdoors, the world’s leading marketer
of competitive fishing, and Solar Bat, maker of polarized sunglasses designed
specifically for anglers, announced today a long-term renewal of Solar
Bat’s sponsorship of FLW Outdoors’ six bass and walleye tournament trails.
Solar Bat’s polarized sunglasses, the official polarized sunglasses of
the Wal-Mart FLW Tour, have the toughest, lightest and clearest lenses
on the water and are worn by many professional anglers, including Dion
and Guido Hibdon and Clark Wendlandt.
The company’s target audience is the more than 52
million anglers in America who head to the water each year. Solar Bat sunglasses
– designed by optometrist Dr. Gary Nesty, who also competes as a co-angler
on the FLW Tour – were created with the competitive angler in mind. Outdoor
enthusiasts benefit from the lighter weight and comfort of Solar Bat sunglasses
as well as the polarized lenses that protect them from harmful ultraviolet
rays that are reflected off the water.
“Our partnership with FLW Outdoors is a natural
fit and has enabled us to reach our target audience,” Nesty said. “With
our product, anglers are able to maximize their performance while blocking
out all harmful UV wavelengths and eliminating eye strain.”
In 2005, Solar Bat’s high-performance lens system
will be seen along the $7.6 million Wal-Mart FLW Tour, the world’s most
lucrative bass-tournament series; the $6.24 million EverStart Series, the
pathway to the FLW Tour; the $8.4 million Wal-Mart Bass Fishing League
for weekend anglers; the $1 million Wal-Mart Texas Tournament Trail; the
$3.19 million Wal-Mart RCL Walleye Tour, the world’s most lucrative walleye-tournament
series; and the $440,000 Wal-Mart RCL Walleye League for weekend walleye
anglers.
Through its sponsorship, Solar Bat also participates
in a contingency-award program for all FLW Tour events. The champion of
the event who meets the program requirements – wearing Solar Bat sunglasses
and the Solar Bat logo patch – will receive a $1,000 bonus. Solar Bat’s
sponsorship allows the company to have a presence at the Family Fun Zone,
a free event open to the public that is held at a Wal-Mart parking lot
during each FLW Tour event. The Family Fun Zone features interactive games
and product displays for family members of all ages to enjoy. As a sponsor,
Solar Bat will also have the opportunity to use the “Proud Sponsor of FLW
Outdoors” logo on its products.
“Many anglers on our tours, including Guido and
Dion Hibdon, use Solar Bat’s products on a daily basis, which is the perfect
testimonial to the quality and effectiveness of their products,” said Bill
Petrowiak, vice president of marketing and communications for FLW Outdoors.
“FLW Outdoors is proud to be associated with Solar Bat.”
Wal-Mart and many of America’s most respected
companies support FLW Outdoors and its tournament trails. Wal-Mart has
been the title sponsor of FLW Outdoors since 1997. For a complete list
of FLW Outdoors sponsors and for more information about the premier products
and services they offer, please visit FLWOutdoors.com.
For more information about Solar Bat, visit SolarBat.com
or call (800) 761-8228. For more information about FLW Outdoors tournaments,
visit FLWOutdoors.com or call (270) 252-1000
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