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Updated: 06/22/04
EVINRUDE RENEWS LONG-TERM SPONSORSHIP OF FLW
OUTDOORS
MINNEAPOLIS (June 30, 2004) — Bombardier Recreational Products Inc.
(BRP) has renewed its sponsorship as one of the official outboard engines
of FLW Outdoors’ premier tournament trails. BRP’s Evinrude outboard-engine
brand has been a part of the FLW Outdoors sponsorship team for more than
20 years, unquestionably realizing the value of the sport and its continued
growth.
The outboard-engine manufacturer sponsors the Wal-Mart
FLW Tour, EverStart Series, Wal-Mart Bass Fishing League, Wal-Mart RCL
Walleye Tour, Wal-Mart RCL Walleye League and Wal-Mart Texas Tournament
Trail. Through these tournament trails, Evinrude reaches a large, outdoor-minded
audience of more than 52 million Americans who fish.
“Through FLW Outdoors, we are able to have a presence
in front of enthusiastic anglers nearly year-round, and anglers are one
of our most important markets,” said Roch Lambert, BRP executive vice president,
product development, sales and marketing, North America. “As a sponsor
of FLW Outdoors, we’re able to communicate directly with serious amateur
anglers as well as professionals who rely on our engines during competition.
We count on their feedback to help us continually improve the best outboards
on the market.”
Evinrude outboards can be seen on specially
designed Ranger boats used during televised rounds of competition at FLW
Outdoors events. Evinrude also participates in the Family Fun Zone at all
Wal-Mart FLW Tour events and is publicized through the wide spectrum
of media maintained by FLW Outdoors, including the “FLW Outdoors” television
program, FLW Outdoors Magazine, prominence on FLWOutdoors.com, signage
at tournaments, and inclusion in tour promotional and public relations
materials.
Evinrude-sponsored anglers have long been dominating
competitors on various FLW Outdoors tournament trails. In fact, Team Evinrude
pro Dan Morehead of Paducah, Ky., earned the FLW Tour’s coveted Land O’Lakes
Angler of the Year title in 2003 and was featured on special-edition boxes
of Kellogg’s Corn Flakes.
In 2003, Evinrude partnered with EverStart Batteries
to introduce the largest-ever co-angler contingency award. The award, known
as the “Ultimate Fishing Package,” included a 2003 Evinrude 225-horsepower,
high-output outboard engine with direct injection rigged on a Ranger 520DVX
bass boat. The package was complemented by a Minn Kota trolling motor,
and all the systems were powered by EverStart Marine Batteries.
“FLW Outdoors offers Evinrude endless contact with
professional anglers who are in a race to get to the perfect fishing spot
during a tournament and who depend on their motors to get them there. The
feedback Evinrude receives from these anglers is priceless,” said Irwin
Jacobs, chairman of FLW Outdoors. “Evinrude knows the value of its long-standing
sponsorship of FLW Outdoors and is committed to growing the sport of fishing.
We are grateful for their continued support, and we look forward to working
with them to continue growing the sport.”
Evinrude and Johnson® outboard engines,
including Evinrude direct-injection and Evinrude E-TEC™ technologies, are
designed, built, distributed and marketed by BRP. BRP also manufactures
and markets Rotax® engines and karts, Ski-Doo® and Lynx® snowmobiles,
Bombardier* ATVs, and Sea-Doo® watercraft and sport boats. Visit Evinrude.com
or Johnson.com for more information.
Wal-Mart and many of America’s most respected companies
support FLW Outdoors and its tournament trails. Wal-Mart has been the title
sponsor of FLW Outdoors since 1997. For a complete list of FLW Outdoors
sponsors and for more information about the premier products and services
they offer, please visit FLWOutdoors.com’s sponsor page.
For more information about FLW Outdoors tournaments,
visit FLWOutdoors.com or call (270) 252-1000.
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