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Updated: 06/08/04
FISHER BOY® FROZEN FISH STICKS TO SPONSOR
WAL-MART KIDS ALL-AMERICAN FISHING DERBY
The High Liner Foods USA brand also will sponsor the online Derby Locator
KETCHUM, Okla. Fisher Boy®, the top-selling frozen fish stick
brand from
High Liner Foods USA, Inc., will sponsor the Wal-Mart Kids All-American
Fishing Derby, the nationwide program that will help more than 300,000
young anglers go fishing this year.
Through its support of the world’s largest youth fishing program, Fisher
Boy® will become the official sponsor of the online Derby Locator
found on
the Kids All-American Fishing Derby website, www.kids-fishing.com.
This
popular website feature allows families to search a national database
of
over 1,800 sanctioned community fishing events to locate the ones closest
to them.
"We are very excited to have Fisher Boy® involved in the Wal-Mart
Kids
All-American Fishing Derby. It is a perfect fit! As America's
kids-brand
of fish sticks, Fisher Boy® delivers fun and taste to families
all across
America. At Fisher Boy®, kids and families are our number
one focus and
that is in keeping with the Wal-Mart Kids All-American Fishing
Derby. Kids, fishing and Fisher Boy® are a natural.
This is a great
team!", says Diane Devine Mizusawa, VP of Marketing at High Liner Foods,
maker of Fisher Boy® brand products.
Daniel Johnson, Director of Corporate Partnerships for Hooked on Fishing
International, the company that produces the program, praised officials
of
High Liner Foods USA and the Fisher Boy® brand for providing support
to
help the program keep up with its accelerating growth.
The youth fishing events, for kids 5 to 16, usually last a half day
and
include fishing, a hot dog cookout, and special programs like the I
Caught
a Fish Contest, the Fujifilm Big Fish Contest, and the Zebco Casting
Contest.
Held in all 50 states, the events are organized and staffed locally
by
volunteer organizations including state, federal and civic agencies.
Qualifying adult groups receive a free kit, courtesy of the program’s
partners, which contains items necessary to put on a local event, including
event promotion materials, an organizer handbook, prizes and other
sponsor
samples and give-aways for the kids.
As a sponsor of the Kids All-American Fishing Derby, Fisher Boy®
joins a
group of committed corporate partners including Wal-Mart Stores, Inc.,
the
title sponsor, plus BAND-AID® BRAND ADHESIVE BANDAGES, Bar-S Foods
Co.,
Berkley PowerBait, Berkley Trilene, DMF Bait Co., Dubble Bubble Bubble
Gum,
Eagle Claw, Edy’s Grand Ice Cream, EverStart Batteries, FishingWorld.com,
Fujifilm, Kraft Foods, Laker Fishing Tackle, PURELL® Instant Hand
Sanitizer, Repel Insect Repellent, Zebco and Nestle Waters North America,
which markets the natural spring water brands of Arrowhead, Deer Park,
Ice
Mountain, Ozarka, Poland Spring, Zephyrhills, and Nestle Pure Life
A FISHING TIP FOR KIDS FROM SEBASTIAN T. BOBBER
Quick movements and high-pitched sounds scare fish. That’s why it’s
very
important when you’re fishing to be stay still and to speak softly.
I know,
it’s not easy to keep still and quiet when you have a fish on the line.
But
it could help you catch another fish. Good luck and come visit me at
Sebastian’s Corner at www.kids-fishing.com. I’ve got more fishing
tips for
you.
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