Drift Sock Harness Buoy
here for more info and to order on line
Walleye Planer Board
here for more info or to order on-line
Lodging food and more
ACT II POPCORN RENEWS FLW OUTDOORS SPONSORSHIP
MINNEAPOLIS (April 30, 2004) — FLW Outdoors announced today that ConAgra
Foods – Snack Foods Group, America’s No. 1 manufacturer of popcorn products
including ACT II and Jiffy Pop, has renewed its sponsorship, making ACT
II the Wal-Mart FLW Tour’s official popcorn brand. ACT II’s renewal is
another example of how professional fishing continues to become a part
of mainstream America and how FLW Outdoors has become a major marketing
tool, targeting a highly desirable consumer audience.
The Wal-Mart FLW Tour’s remarkable growth – its
2004 purse is set at $6.8 million – together with a broad consumer base
make it a very attractive marketing tool for sponsors. It is estimated
that more than 52 million Americans fish, and many of America’s leading
corporations have come to recognize the potential of this loyal consumer
group. Another appealing aspect of an FLW Outdoors sponsorship is that
the tournament-fishing organization provides a family-friendly atmosphere
at every Wal-Mart FLW Tour stop.
“Families are our strongest consumers, and we have
felt a very positive impact from our FLW Outdoors sponsorship through the
loyalty of fans to our products,” said Andrea Porfidio, brand manager for
ACT II. “We look forward to continuing our partnership with FLW Outdoors
through the 2004 season.”
While a sponsor of FLW Outdoors, ACT II has been
actively involved in the Wal-Mart Take a Kid Fishing event held at Wal-Mart
stores during National Fishing and Boating Week. The primary goal of the
event – which, going forward, will be called Casting Smiles, Fishing with
Kids – is to introduce a new generation of children to one of America’s
favorite pastimes: fishing. ACT II also takes part in the Family Fun Zone,
a free event held at each Wal-Mart FLW Tour stop that features interactive
games and product displays for family members of all ages to enjoy.
As an FLW Outdoors sponsor, ACT II will be featured
in a variety of media formats including prominent advertisements and news
features in FLW Outdoors Magazine and at FLWOutdoors.com. Further publicity
opportunities at FLW Outdoors include sponsor-specific product displays
in the Family Fun Zone, signage at tournaments and angler-award programs
as well as other promotional and public-relations materials.
Bill Petrowiak, vice president of marketing and
communications for FLW Outdoors, said he is grateful to sponsors such as
ACT II who are committed to professional fishing.
“ACT II is one of FLW Outdoors’ long-standing
sponsors that have helped us grow professional fishing into what it is
today,” Petrowiak said. “We look forward to working with ACT II for many
years to come.”
Wal-Mart and many of America’s most respected companies
support FLW Outdoors and its tournament trails. Wal-Mart has been the title
sponsor of FLW Outdoors since 1997. For a complete list of FLW Outdoors
sponsors and for more information about the premier products and services
they offer, please visit FLWOutdoors.com’s sponsor page.
For more information about ACT II, visit actii.com.
For more information about FLW Outdoors tournaments, visit FLWOutdoors.com
or call (270) 252-1000.