---Walker, MN----WildSide Diversified is pleased to announce the addition of John Hietala as its new Chief Operations Officer.  Hietala comes to the Walker, Minnesota based company from In-Fisherman Communications Network, where he served as National Accounts Manager.  Hietala’s duties at WildSide will focus on sponsorship, advertising and promotional sales along with company operations.

WildSide is the only company communicating and promoting the total year-round fishing experience to people of all ages and angling abilities.  WildSide helps people find and properly use the right products, so they fish more often with greater success and ultimately have more fun!  WildSide’s multi-dimensional approach includes: (3) annual publications (summers Fishing the WildSide, winters Ice Fishing the WildSide and the regionally based Dock Talk), The Evinrude Walleye Classic (the largest multi-divisional walleye event in the country), retail and promotional relations, the On Ice Tour and On Ice Youth Olympics (promoting the great sport of ice fishing) and professional anglers Chip Leer and Tommy Skarlis  (who combine television, radio and magazine editorial, retail and consumer education along with guiding and tournament angling).

Hietala has expressed that his long-range goal has always been to play a larger role within the fishing industry.  He said “I’m very excited with the opportunities at WildSide and I look forward to the direction this young and vibrant company is taking.”

For inquiries, please contact WildSide @ (218) 547-4714, info@wildsidediversified.com or log onto www.fishingthewildside.com for more information.
 

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