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BFGOODRICH TIRES CONTINUES AS FLW OUTDOORS SPONSOR THROUGH RENEWAL
MINNEAPOLIS (October 7, 2003) — FLW Outdoors and BFGoodrich Tires®
announced Tuesday the renewal of the tire brand’s FLW Outdoors sponsorship.
BFGoodrich Tires has been a sponsor of the world’s leading marketer of
competitive fishing for five years
There are 55 million anglers in America today and the
broad demographics of angling coupled with FLW Outdoors’ continued growth
– the 2004 Wal-Mart FLW Tour purse is set at $6.8 million, an increase
from $5.76 million in 2003 – creates an excellent avenue for sponsors to
reach the loyal consumers associated with competitive fishing.
BFGoodrich Tires will expand its FLW Outdoors sponsorship
in the 2004 season with a team of two professional anglers and one co-angler.
BFGoodrich will be a visible sponsor of FLW Outdoors’ tournaments, including
the Wal-Mart FLW Tour, the EverStart Series and the Wal-Mart Bass Fishing
Irwin Jacobs, FLW Outdoors chairman, said: “FLW Outdoors
is proud to have the support of companies that are committed to fishing
and are leaders in the tournament industry.”
FLW Outdoors administers the Wal-Mart FLW Tour, the world’s
most lucrative bass-tournament series; the EverStart Series, the pathway
to the Wal-Mart FLW Tour; and the Wal-Mart Bass Fishing League for weekend
Wal-Mart and many of America’s most respected companies
support FLW Outdoors and its tournament trails. Wal-Mart has been the title
sponsor of FLW Outdoors since 1997. For a complete list of FLW Outdoors
sponsors and for more information about the premier products and services
they offer, please visit FLWOutdoors.com.
BFGoodrich Tires is one of the world’s leading manufacturers
of tires for passenger cars and trucks.
For more information about BFGoodrich Tires, visit http://www.bfgoodrichtires.com.
For more information about FLW Outdoors, visit FLWOutdoors.com or call
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