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Updated: 10/05/03
EAGLE CLAW REMAINS HOOKED ON FLW OUTDOORS SPONSORSHIP
MINNEAPOLIS (Oct. 1, 2003) — Eagle Claw – where great fishing begins
– announced Wednesday that the company has renewed its FLW Outdoors sponsorship
through a multiyear agreement. Eagle Claw, the only American-made fishhook
company in the world, joined the FLW Outdoors sponsorship team in 2002.
Approximately 55 million people head to America’s waters
to catch fish each year. For Eagle Claw, that equates to 55 million people
who need hooks. These customers, known for their brand loyalty, represent
a huge market for all FLW Outdoors sponsors to tap into through their sponsorships.
“FLW Outdoors has brought fishing to the forefront and
has played a significant role in expanding the sport,” said Chris Russell,
marketing director for Eagle Claw Fishing Tackle. “We are proud to sponsor
an organization that helps develop the sport, and we are glad to be able
to reach so many people who love fishing and who will continue to help
the sport grow.”
Eagle Claw’s logo will be seen on all six of FLW Outdoors’
lucrative tournament trails, including the Wal-Mart FLW Tour, the EverStart
Series, the Wal-Mart Texas Tournament Trail, the Wal-Mart RCL Walleye Tour,
the Wal-Mart RCL Walleye League and the Wal-Mart Bass Fishing League. The
company will have a presence in FLW Outdoors tournament brochures, placement
in FLW Outdoors Magazine and the opportunity to display the “FLW Outdoors
proud sponsor” logo on its packaging.
“Eagle Claw has an obvious connection to FLW Outdoors,
making for a great relationship,” said Charlie Hoover, president and CEO
of FLW Outdoors. “We are proud to be associated with the company’s high-quality
products and to be able to promote them to competitive anglers, who need
the best hooks on the market with so much money on the line.”
FLW Outdoors is the world’s leading marketer of competitive
fishing. Wal-Mart and many of America’s most respected companies support
FLW Outdoors and its tournament trails. Wal-Mart has been the title sponsor
of FLW Outdoors since 1997. For a complete list of FLW Outdoors sponsors
and for more information about the premier products and services they offer,
please visit FLWOutdoors.com.
For more information about FLW Outdoors tournaments, visit
FLWOutdoors.com or call (270) 252-1000
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