MINNEAPOLIS (June 26, 2003) — Proving once again the sports-marketing value of an FLW Outdoors sponsorship, Field & Stream magazine has signed on as a committed partner through the 2006 competitive fishing season.
    Field & Stream magazine, the premier outdoor publication, joined the FLW Outdoors sponsorship team for the 2003 season and has realized the benefits. As an FLW Outdoors sponsor, Field & Stream magazine is featured in multiple media formats maintained by FLW Outdoors, targeting the 55 million anglers fishing in America today. Exposure includes airtime on the “FLW Outdoors” television program that broadcasts to 65 million Outdoor Life Network subscribers, ad space in FLW Outdoors Magazine, prominence on FLWOutdoors.com, participation at the Family Fun Zone, signage at tournaments, and inclusion in promotional and public relations material.
    Tom Ott, group publisher of Field & Stream magazine, said: “This sponsorship is a really good fit for us. FLW Outdoors offers tournament fishing to anglers of all skill levels, which reaches a wide range of outdoor enthusiasts. FLW Outdoors also puts a great emphasis on family at all of its events, which coincides with our reader demographics.”
    With its presence on all six FLW Outdoors tournament trails, Field & Stream magazine reaches some of the most loyal fans in the world: professional angling fans.
    Christine Creed, vice president of marketing for FLW Outdoors, said: “Field & Stream magazine’s multiyear commitment reflects the value we offer our sponsors. The partnership with the leading major outdoor-driven publication helps us continue to bring prestige to tournament fishing and educate the next generation of anglers in order to grow the sport.”
    FLW Outdoors is the world's leading marketer of competitive fishing. It administers the Wal-Mart FLW Tour, the world’s most lucrative bass-tournament series; the EverStart Series, the pathway to the Wal-Mart FLW Tour; and the Wal-Mart Bass Fishing League for weekend anglers. FLW Outdoors also operates the Wal-Mart Texas Tournament Trail; the Wal-Mart RCL Walleye Tour, the world’s most lucrative walleye-tournament series; and the Wal-Mart RCL Walleye League for weekend anglers.
     Wal-Mart and many of America’s most respected companies support FLW Outdoors and its tournament trails. Wal-Mart has been the title sponsor of FLW Outdoors since 1997. For a complete list of FLW Outdoors sponsors and for more information about the premier products and services they offer, please visit FLWOutdoors.com. 
    For more information about FLW Outdoors tournaments, visit FLWOutdoors.com or call (612) 337-1927.
    Field & Stream® magazine, long considered “The Soul of The American Outdoors™,” celebrates the best of the traditional outdoor lifestyle through great writing and compelling photography. The magazine’s mission is to reflect the passions and dreams of the avid sportsman who appreciates both the journey and rewards offered by hunting and fishing. Established in 1895, Field & Stream magazine has the largest circulation of any men’s monthly special-interest magazine in the country and is published 11 times a year by Time4 Media®, a subsidiary of Time Inc., which is a wholly owned subsidiary of AOL Time Warner Inc. (NYSE:AOL). 

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